About Seaford & Company

Our collective of award-winning consumer focused mindsets connects people and brands through innovative social, environmental, and live experiences.  We grasp the evolution of change and adapt engagements to wow people with the brands they love.

What We Do

Sponsorships / Partnerships

  • Development
  • Existing Relations
  • Negotiation
  • Organic Integration
  • Activation

Strategic Planning

  • Influencer Identification
  • Market Research
  • Network Strategy
  • Distributor & Retail Analysis
  • Competitors
  • What’s Trending
  • Reporting

Marketing / Promotion

  • Content Creation
  • Email Distribution
  • Street Teams
  • Social
  • Graphic Design

Live Experiences

  • Event Promotion
  • Event Design & Production
  • Location Scouting
  • Environmental Branding
  • Talent Sourcing & Booking
  • Ticketing

Brand Management

  • Brand Audits
  • Brand Strategy
  • Responsible Ideation
  • Brand Management
  • Brand Awareness
  • Event Branding

How we can help you

Innovative, grasping the bleeding edge of what’s next and delivering a story line like no other.  That’s us and what we deliver.

What makes us different?  We put the customer first, listen and execute.  Having a strong history in many industries, catering to many unique business needs and delivering upon our promise to our clients is what sets us apart.  Creating smiles for your mark is why we love what we do.  Let us help you engage and get your brand talking.

Our Team

Meet the team who builds the dream

Aaron Seaford
Chief Engagement Officer

The product of an advertising principal/creative director/musician dad and a designer mom, the quest for style, relevance, and surprise is embedded in Aaron’s DNA. He’s naturally inclined to deliver a great time, every time.
Aaron gets it. “The Experience” and the emotional connection people have with a brand are what compel them to engage. Always searching for what is innovative and next, Aaron helps clients see their brand as the consumer does. From corporate event juggernauts, major product launches to charity block parties and hotel/restaurant/nightclub weeklies, Aaron has run the gamut and always pushes the envelope. He puts all the puzzle pieces together to deliver results that matter – results that build brands.


Brian Graff
Advisory Board

Currently the CEO and Publisher of Highline Autos Magazine and Highline-Autos.com which is distributed globally. Brian has extensive relationships in the automotive industry and the luxury realm. He will be advising and offering his expertise with several clients. Brian is a graduate of Arizona State University in Finance.

B. Backus

Bill Backus 
VP Brand Experience

Highly experienced and an award-winning brand executive, Bill creates the strategy and shapes the environment. Having worked with a variety of leading industry brands from golf to cosmetics to transportation to insurance, startups and major water companies, he has the gift of conveying the brand story.
Ever the consummate professional, Bill analyzes the organization’s critical brand and marketing requirements, identifies deficiencies and potential opportunities, and develops innovative and cost-effective solutions for enhancing competitiveness and brand perceptions, increasing revenues, and improves customer service offerings. You can call him the brand audit guru.

M. Jannicelli

Mike Jannicelli
VP Business Development

Mike brings a dynamic background in the consumer goods and entertainment arena and can get a meeting with just about anyone. A self-proclaimed business fire starter, he is a successful entrepreneur with several startups. Mike was co-founder and Vice President of Bliss beverage USA, a leading beverage manufacturer and President co-founder of SOCKO INTERNATIONAL, a leading energy drink brand which owned and developed HOGAN ENERGY (with Hulk Hogan) and RAW ENERGY WWE where he developed extensive distribution across the US and international markets. Mike is a Arizona State graduate and is passionate about sports, nutrition, building businesses and brands.

Here Are Some Of Our Clients

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.

-William Pollard